Additionally, you can track your reputation by leveraging software tools for tracking sentiment analysis and much more. Creating a digital reputation strategy to share content, respond to customers, and build relationships can help you maintain a solid online presence.
Their cozy robes don’t just come in beautiful colors, but the 100 percent cotton items are handmade in small batches in partnership with local artisans. They also offer hair towel wraps and “bathtans,” or stylish caftans for wearing in or outside the home. The packaging is also eco-friendly with 100 percent recycled boxes and the items arrive in a cotton bag, versus the typical wrapping paper. No one wants to have a cookie-cutter style in their home and one way to always keep things fresh and unique is with hand-crafted decor. AMU’s style is all about block printing and that’s featured on all of the throw pillow covers.
WBENC hosts the country’s go-to events for women-owned businesses and those who do business with them.
It’s hard to lighten the mood when you’re selling end-of-life planning services! But CAKE totally accomplishes reverence and celebration with its approachable branding. According to Saalt’s female founder, Cherie Hoeger, the brand name represents an all-natural approach to period care because salt is so essential for our bodies. Companies are increasingly recognizing the value of operating as a CSR entity.
So if a marketing plan isn’t accurately representing the community it’s trying to serve, it could hinder progress on top of wasting a company’s ad dollars. We define technical services as businesses that provide solutions in the form of public relations, law, accounting, and more. This is still a fairly male-dominated industry, but this is changing. Private tech companies are said to earn higher ROI than those led by men. Letting your audience know that a company is women-owned works wonders. Consumers in a study claimed that they’re more likely to buy something even if it’s out of their way in order to support a women-owned brand.
ShoppingWhat is a Black-owned business?
Read more about Queer-owned business branding here.
Why should we celebrate Women’s History Month?
So take advantage of the networking opportunities and connect with industry pros and potential customers. Finally, investing time in building meaningful relationships now can give you that extra edge in achieving your goals in the future.
To make the most of digital marketing for your woman-owned business, it’s crucial to identify the proper channels and strategies. This guide provides an overview of digital marketing tactics and best practices, so female entrepreneurs can maximize their online presence. Melissa Gallardo, founder of Bonita Fierce, said she started a candle company after noticing the scents she grew up with were underrepresented in the home fragrance industry.